Cadillac has become synonymous with luxury on American roadways, and part of its iconic style is the Cadillac logo: the historic crest (complete with ducks!), which today stands boldly and was originally surrounded by a wreath. But how did that crest come about, and what does it look like now?
It turns out that the Cadillac emblem was fittingly modeled after the family crest of Antoine de la Mothe Cadillac, who founded Detroit, Cadillac’s original home and America’s Motor City. That family crest includes the crown, the merlettes (those aforementioned ducks that appear on the emblem), color stripes (red, silver, blue, gold, and black), and the surrounding laurel wreath.
The logo was revamped at the turn of the century when it was unveiled at the Pebble Beach Concours d’Elegance. At the unveiling, the crown was notably missing, as were the ducks. In 2014, Cadillac released the most current form of its emblem when it revealed its Elmiraj concept. The crest was widened for this rendering, and the wreath went the way of the ducks—as in, it was completely removed to give the Cadillac logo a more modern appearance.
Come check out the Cadillac logo up close and personal on any of our new or used Cadillac models at Heritage Cadillac today.